Sheridan is known for its luxurious bedding and textiles, combining craftsmanship with unique artistry. I led a team that created all consumer-facing communication, from tv commercials to emails. This iconic brand has defined Australian interior style by balancing the exterior with interior.

Collaborators
Derek Henderson
Anson Smart
Simon Upton
Anthony Rose
Sharyn Cairns
Lara Hutton
Glen Proebstel
Megan Morton
Madison McFarland
Jason Grant
Madelin Fuller
Brooke Smith
Sofia Costa
Brooke Hill
Bronwyn Davis
Sophie Pike
Sara Wilson

He sets the bar high and then pushes the team to raise it higher. Justin’s management style is personal and he shows us how to make work fun.

Brooke Smith
Producer

Sheridan is known for its luxurious bedding and textiles, combining craftsmanship with unique artistry. I led a team that created all consumer-facing communication, from tv commercials to emails. This iconic brand has defined Australian interior style by balancing the exterior with interior.

Collaborators
Derek Henderson
Anson Smart
Simon Upton
Anthony Rose
Sharyn Cairns
Lara Hutton
Glen Proebstel
Megan Morton
Madison McFarland
Jason Grant
Madelin Fuller
Brooke Smith
Sofia Costa
Brooke Hill
Bronwyn Davis
Sophie Pike
Sara Wilson

He sets the bar high and then pushes the team to raise it higher. Justin’s management style is personal and he shows us how to make work fun.

Brooke Smith
Producer

Sheridan is known for its luxurious bedding and textiles, combining craftsmanship with unique artistry. I led a team that created all consumer-facing communication, from tv commercials to emails. This iconic brand has defined Australian interior style by balancing the exterior with interior.

Collaborators
Derek Henderson
Anson Smart
Simon Upton
Anthony Rose
Sharyn Cairns
Lara Hutton
Glen Proebstel
Megan Morton
Madison McFarland
Jason Grant
Madelin Fuller
Brooke Smith
Sofia Costa
Brooke Hill
Bronwyn Davis
Sophie Pike
Sara Wilson

He sets the bar high and then pushes the team to raise it higher. Justin’s management style is personal and he shows us how to make work fun.

Brooke Smith
Producer
Previous project

Most Famous for their Netflix Hit, Chasing Coral, The Ocean Agency is a non-profit creative agency bringing global attention to the significant changes to our ocean. The cause is dear to my heart, so I volunteered to redesign the agency's brand identity and website.

Next project

I have to admit that I have a soft spot for Sportscraft and my time with this brand is a career favourite. I worked on the brand for 12 years and helped shape it into one of Australia's most recognised and beloved brands. I set a tone and creative handwriting that was able to withstand four CEOs and eight heads of marketing to ensure the brand message was consistently recognisable while it evolved with trends and culture.