Work

Sheridan is known for its luxurious bedding and textiles, combining craftsmanship with unique artistry. I led a team that created all consumer-facing communication, from tv commercials to emails. This iconic brand has defined Australian interior style by balancing the exterior with interior.

I have to admit that I have a soft spot for Sportscraft and my time with this brand is a career favourite. I worked on the brand for 12 years and helped shape it into one of Australia's most recognised and beloved brands. I set a tone and creative handwriting that was able to withstand four CEOs and eight heads of marketing to ensure the brand message was consistently recognisable while it evolved with trends and culture.

Just Jeans is one of Australia's most iconic clothing retailers. Over 15 years ago, I set set visual identity that the brand continues to build upon today.