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I specialise in lifestyle brands including fashion, beverage, fragrance, consumer electronics, and property development.
I have worked for global networks and boutique agencies. Most notably, I founded and managed the creative agency Studio Woo for 10+ years before McCann Worldgroup acquired it. I now consult with brands to solve marketing challenges with a holistic & integrated approach.
I am a collaborative leader with years of experience recruiting, developing, and mentoring teams. I lead by example and can roll up my sleeves to get on the tools. I’m decisive and objective with my choices and work well in environments with multiple projects.
I help businesses transform their goals into actions with creative solutions. My approach is strategic and integrated, always empathising with the customer’s needs. I firmly believe that an idea is only as good as its execution.
Notable clients I worked with which are not showcased are Calvin Klein, Voss Water, Hanes, David Jones, J.Crew, Aldo Shoes and La Prairie.